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Typography Essentials

100 Design Principles for Working with Type

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Book Details:

Publisher:Rockport Publishers
Series: MIX , Essentials
Author:Ina Saltz
Edition:1
ISBN-10:1592537405
ISBN-13:9781592537402
Pages:208
Published:Sep 01 2011
Posted:Apr 16 2015
Language:English
Book format:PDF
Book size:41.61 MB

Book Description:

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize-but not to oversimplify-the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

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