Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging web forms. Testimonials Luke Wroblewski has done the entire world a great favor by writing this book. Online forms are ubiquitous and ubiquitously annoying but they don't have to be. Wroblewski shows Web designers how to present forms that gather necessary information without unnecessarily badgering and annoying visitors. Alan Cooper, Chairman, Cooper; author, The Inmates are Running the Asylum If I could only send a copy of Web Form Design Best Practices to the designer of every web form that's frustrated me, I'd go bankrupt from the shipping charges alone. Please. Stop the pain. Read this book now. Eric Meyer (meyerweb.com), author of CSS: The Definitive Guide Luke's book is by far the most practical, comprehensive, data-driven guide for solving form design challenges that plague every interface designer. It is an essential reference that will become a must-read for many years. Irene Au, Director of User Experience, Google Form design has historically been an afterthought, a partial chapter in past web design primers. Thankfully, we now have Luke's indispensable best practices in print. This book will now sit on my desk whenever I'm designing an application. Dan Cederholm, Principal, SimpleBits; author of Bulletproof Web Design Through really clear examples and succinct best practices, Luke brings joy to designing forms. I love this book and will be adding it to my list of must haves. Bill Scott, Director UI Engineering, Netflix; former Yahoo! Ajax Evangelist