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Log-Linear Modeling

Concepts, Interpretation, and Application
Log-Linear Modeling Image
An easily accessible introduction to log-linear modeling for non-statisticiansHighlighting advances that have lent to the topic's distinct, coherent methodology over the past decade, Log-Linear Modeling: Concepts, Interpretation, and Application provides an essential, introductory treatment of the subject, featuring many new and advanced log-linear methods, models, and applications.The book begins with basic coverage of categorical data, and goes on to describe the basics of hierarchical log-linear models as well as decomposing effects in cross-classifications and goodness-of-fit tests. Additional topics include:The generalized linear model (GLM) along with popular methods of coding such as effect coding and dummy codingParameter interpretation and h...

E-Commerce

Fundamentals and Applications
E-Commerce Image
A comprehensive introduction to the underlying technologies of e-commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exerc...

Facebook Marketing

For Dummies
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4th Edition
The bestselling book updated with all of the latest features and Facebook upgradesThis latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.Facebook is among the most important marketing tools for today's business or nonprofit organizationsThis extremely po...

Windows 7

All-in-One For Dummies
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Eight references in one-fully revised to include all the new features and updates to Windows 7As the #1 operating system in the world, Windows provides the platform upon which all essential computing activities occur. This much-anticiapted version of the popular operating system offers an improved user experience with an enhanced interface to allow for greater user control.This All-in-One reference is packed with valuable information from eight minibooks, making it the ultimate resource. You'll discover the improved ways in which Windows 7 interacts with other devices, including mobile and home theater.Windows 7 boasts numerous exciting new features, and this reference is one-stop shopping for discovering them all!Eight minibooks cover Windows 7 basi...

Windows 7 Secrets

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Tips, tricks, treats, and secrets revealed on the latest operating system from Microsoft: Windows 7You already know the ups and downs of Windows Vista-now it's time to learn the ins and outs of Windows 7! Internationally recognized Windows experts, Microsoft insiders, and authors Paul Thurrott and Rafael Rivera cut through the hype to pull away the curtain and reveal useful information not found anywhere else. Regardless of your level of knowledge, you'll discover little-known facts on how things work, what's new and different, and how you can modify Windows 7 to meet your own specific needs.A witty, conversational tone tells you what you need to know to go from Windows user to Windows expert and doesn't waste time with basic computer topics while po...



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